I ran across Brandon's work at just the right time. I was tired of all the cookie-cutter fantasy works put out on the shelf; ones that if you changed the character names, you had probably already read the book.
I walked into a Borders and literally went through each book (in the fantasy section), looking at the cover, reading reviews, etc. trying to find one that was interesting and new. I grabbed Elantris several times and put it back on the shelf only to come back to it later. After a couple hours, I finally decided to buy it.
When I got home, I sat down in my chair preparing to read the first chapter, go to bed and try to force myself to finish the book over the next day(s). Unfortunately, I wasn't able to do so. I got hooked from chapter one and finished the book before going to bed. The entire book was a cliffhanger. You would get interested in what Roaden was doing, the chapter would end and then the next chapter would be about Sarene. You'd get interested in what she was doing and it would end on a cliffhanger only to have the next chapter be about Hrathen. It is truly a stand-alone novel.
I woke up the next morning and picked up a copy of Mistborn. I couldn't believe that it could be better than Elantris and that it was going to be a trilogy. I immediately went to Brandon's website and found the Warbreaker download. I was able to read the book as the chapters were written, give my input and actually feel involved in the process.
So, I had finished Elantris, Mistborn and Warbreaker, but there wasn't anything else out there other than the first couple chapters of Scribbler. This was a dark time for this reader. I actually had to work, pay attention to the family etc.
One day I noticed the Mistborn 2 was out, so I went down to Borders to buy a copy. When I was there, I saw a sign that Brandon was going to be doing a book signing the next day. I couldn't believe it. I rushed home and read the book trying to gather as many questions as possible for the next day. When I arrived at the signing, the only question I asked was 'When Scribbler was going to come out'. Stupid me. Anyway, while others were asking questions, I talked with David Farland's wife for about a half an hour to get the perspective from the spouse of an author.
This is the first author that I have gotten this excited over. I have done a bunch of fan art, only one of which I have posted at the moment and am in the process of putting some of the characters (Vin, Kelsier, Eland, Joel, Melody) into 3D space.
As of this post, I have purchased hardcover copies of Elantris, Mistborn 1 and Mistborn 2 for twelve of my friends and family. As soon as I heard the news about Brandon doing WoT 12, I let them know and they are ecstatic.
Long story short: Elantris probably had a 'Bargain Price' sticker on it which was peeling back a little, exposing the glue side which caught on my hand forcing me to look in it's general direction.