Actually, I don't htink that comparison is valid. I think that any book that has a story -- Y'know, ANY story -- is an improvement over what I know about Joyce. Seriously, though, while I do prefer fantasy in my genre pickings, I don't think that a book is inherently better because it is fantasy even if the fantasy is poorly done. If they did a hack job, they did a hack job no matter what the genre. (it's a different matter if both books are "equally well written" -- then, of course, the fantasy book is better... at least to me).
I don't think that the comparison between the two ideas holds merit. Thinking that a movie with both good visuals and good story is inherently better than a movie with just one or the other is obvious. The movie has the capacity for all of the above, better movies will have made use of all these elements -- regardless of what the fundamental story elements are.
When I said I feel story is more important, I was admiting a personal bias, which I was attempting to point out didn't truly affect my ideas. It doesn't make sense to then take that bias and use it to attack my thesis, which I've said is unrelated. YEs, my bias is for story over spectacle. I PREFER story, myself. But objectively, a movie with story and poorly handled spectacle is no better than a movie with glorious visual and no story. Blair Witch Project isn't the best example in the world, but it's what springs to mind. It COULD have been a good story (almost... this experiement didn't work in my mind). But the camera work, ick! The jumpy, scattered filming, representing an actual amateur documentary, I suppose, did nothing to enhance the mood. It didn't make it feel any more real to me, it just made me think it was a shoddy production. I would have almost forgiven that crap ending if they had given me a film I could pay attention to.
So don't get me wrong. I do not reject the importance of spectacle. even less so when I try to objectively review a film.
And if it helps at all, I feel the same way about comics. I don't like looking at poorly drawn comics, but I'm much more likely to forgive that if I can get into the writing. However, I can also point at something like Riddle of the Beast and say "look how visually interesting that is" (of course, I'm still incapable of leaving off the "too bad the plot is a load of dung"). It's a shame to me that many films and comics are ignoring the spectacle completely. There are some very poor artists getting fame because they're connected with a successful comic. That only hurts the industry.
In fact, ideally, in film and comic, both, the story and the visual should serve to enhance each other. The visuals you should should have meaning to the story, and do more than look nice. However, the story is being told with a visual format, so, it only makes sense to tell a story that is conducive to powerful visual elements. Make it worth my time to see a movie instead of reading a book. But also make it worth my time to see a movie instead of looking at pictures somewhere. Neither should be completely subordinated to the other, or you've chosen the wrong format, imo.