I sincerely doubt it, since the people at NASA understand that going into space requires intense training and great physical shape. Not to mention it is extremely expensive--there are ways you can buy your way into space, but it wouldn't grant them enough money to end up funding even a significant chunk of the project. Sincerely profitable space-tourism is a fair distance away.
I think more likely what they're talking about is TV, cell phone, and radio stations that could have satellite fields on the moon for relay of signals en mass, though I'm not sure how practical that would be, since you can't define where to orbit of the moon goes like you can with a smaller relay satellite. You could construct a lot of long-lasting relay dishes on a plot of land, though, I would imagine. Also, I would guess that many scientific organizations would pay good money to be able to conduct research on the moon. Not only is it a near-perfect, low gravity vacuum that provides a new environment for long-term research, but it would also be relatively uninhabited and has no environment to worry about, which means fewer regulations on nuclear research, plus tons of space.
I bet there will be a little speculation about space-tourism, but I doubt that is what NASA is hoping to get significant funding from, especially near the beginning of the project. But who knows.