Local Authors > Brandon Sanderson
Elantris Press Release
The Holy Saint, Grand High Poobah, Master of Monkeys, Ehlers:
I don't know the trade magazines, but any press is good press. Small ones definitely. but you'd be insane to leave out the large press, just in case
42:
I'd see if you can get into the entertainment or lifestyle sections of some of the local newspapers.
It's not really reaching a huge audience by just being local, but it would be cheap and Utahns buy a lot of fantasy novels. Plus, the local papers might actually see your success as something news-worthy.
It would be great if you could get announced in the New York Times or Washington Post, but that might be a little unrealistic. Course, maybe Tor is planning something for the big-name papers.
Just an idea.
stacer:
I would also send it to any local papers or lifestyle magazines in places you've lived or that your family has lived--Nebraska, Idaho, etc. Same idea as the BYU one, "local boy does well" kind of thing. My hometown paper always publishes stuff like that about people who graduated from my high school--wedding announcements of people who never even lived in town, but whose grandparents do, magna cum laude college graduation announcements, etc. You'll also want to hit the larger-market papers that cover the smaller areas (for example, for my small town, I'd go to the Galva News, the Kewanee Star-Courier, the Galesburg Register-Mail, and all the papers in the Quad Cities and Peoria).
Do you know what Moshe and whoever's in charge of publicity are planning? It sounds like they're planning it to be at least a somewhat significant book, yes? Are they planning on endcap or table display placement (new release, themed tables, etc.) in the chains? That's bigger than press, really. All that sort of placement in the chains is paid placement. The store I work at has a little more local control over a few endcaps toward the back of the store (which includes the science fiction/fantasy section), so you might want to start making friends with bookstore employees as well. ;) (Which won't include me after April 16--I quit so I can actually finish all my projects and graduate.)
Skar:
Just curious, is this press release your own idea and effort or did Tor ask you to do this?
Oldie Black Witch:
BYU Magazine. They're always interested in successful students and alums. And it has a decent circulation.
If you belong to any national organizations, they usually have a monthly (or so) publication, send it to them.
Unless TOR is going to do it for you, find out how much it would be to place an ad in some local newspapers like the Herald, the Deseret News, or the Tribune. Send them your press release, and try to get an ad in the Lifestyles section on a Sunday. Something like a quarter page or so. You've already got an ad made up; it wouldn't hurt to use it.
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