Author Topic: Elantris Press Release  (Read 4753 times)

Fellfrosch

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Elantris Press Release
« on: April 06, 2005, 04:41:24 PM »
I just read the press release on your site, EUOL, and I think it looks great. I'm not sure about the plot synopsis, but I guess if you have to have one that's the version to go with.
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Skar

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Re: Elantris Press Release
« Reply #1 on: April 06, 2005, 05:38:26 PM »
EUOL, that's a good release.  And the quotes from all those authors I like so much!  Katherin Kurtz!  The Deryni novles absolutely rocked, one of the richest worlds I've ever read, and she gave you a glowing review!  You rock man.
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EUOL

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Re: Elantris Press Release
« Reply #2 on: April 06, 2005, 09:28:37 PM »
Hey!  Wow, Rob and I finally got our own sections.  Thanks, Tage.

Yeah, Fell, that plot synopsis is kind of weak.  But, with only a few lines, I did the best I could.  I've been thinking of adding a second paragraph--I'll post a newer version later.

As for the Kurtz quote, I was very happy to get it.  We didn't really need any more cover quotes, but I went to Katherine anyway--she was one of the first fantasy novelists I read, and she was the first author I ever met at a con, when I was very young.  She gave me great advice and encouragement.  For me, this is kind of coming full circle.
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Re: Elantris Press Release
« Reply #3 on: April 06, 2005, 09:52:27 PM »
Question for everybody:  (Lets see if anyone checks this forum topic or not.)

Do you have any ideas or suggestions regarding places I should send this Press Release?
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Re: Elantris Press Release
« Reply #4 on: April 06, 2005, 10:06:43 PM »
I'd say do a google search on 'fantasy publication' and then start firing emails off.
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Fellfrosch

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Re: Elantris Press Release
« Reply #5 on: April 06, 2005, 10:18:04 PM »
I don't know the trade magazines, but any press is good press. Small ones definitely. but you'd be insane to leave out the large press, just in case

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Re: Elantris Press Release
« Reply #6 on: April 06, 2005, 10:24:14 PM »
I'd see if you can get into the entertainment or lifestyle sections of some of the local newspapers.

It's not really reaching a huge audience by just being local, but it would be cheap and Utahns buy a lot of fantasy novels. Plus, the local papers might actually see your success as something news-worthy.

It would be great if you could get announced in the New York Times or Washington Post, but that might be a little unrealistic. Course, maybe Tor is planning something for the big-name papers.

Just an idea.
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Re: Elantris Press Release
« Reply #7 on: April 07, 2005, 12:12:07 AM »
I would also send it to any local papers or lifestyle magazines in places you've lived or that your family has lived--Nebraska, Idaho, etc. Same idea as the BYU one, "local boy does well" kind of thing. My hometown paper always publishes stuff like that about people who graduated from my high school--wedding announcements of people who never even lived in town, but whose grandparents do, magna cum laude college graduation announcements, etc. You'll also want to hit the larger-market papers that cover the smaller areas (for example, for my small town, I'd go to the Galva News, the Kewanee Star-Courier, the Galesburg Register-Mail, and all the papers in the Quad Cities and Peoria).

Do you know what Moshe and whoever's in charge of publicity are planning? It sounds like they're planning it to be at least a somewhat significant book, yes? Are they planning on endcap or table display placement (new release, themed tables, etc.) in the chains? That's bigger than press, really. All that sort of placement in the chains is paid placement. The store I work at has a little more local control over a few endcaps toward the back of the store (which includes the science fiction/fantasy section), so you might want to start making friends with bookstore employees as well.  ;) (Which won't include me after April 16--I quit so I can actually finish all my projects and graduate.)

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Skar

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Re: Elantris Press Release
« Reply #8 on: April 07, 2005, 01:02:13 PM »
Just curious, is this press release your own idea and effort or did Tor ask you to do this?
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Re: Elantris Press Release
« Reply #9 on: April 08, 2005, 03:46:46 AM »
BYU Magazine. They're always interested in successful students and alums. And it has a decent circulation.

If you belong to any national organizations, they usually have a monthly (or so) publication, send it to them.

Unless TOR is going to do it for you, find out how much it would be to place an ad in some local newspapers like the Herald, the Deseret News, or the Tribune. Send them your press release, and try to get an ad in the Lifestyles section on a Sunday. Something like a quarter page or so. You've already got an ad made up; it wouldn't hurt to use it.

stacer

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Re: Elantris Press Release
« Reply #10 on: April 08, 2005, 11:36:38 AM »
I would advise against the ads. Advertising in general doesn't really work for book publishing unless it's a very targeted market. Press releases work better, but even that isn't as effective as good reviews and word of mouth and good display placement. (Of course, ads in targeted markets may be different, so I'd ask Tor about it. But I think you could spend your money more effectively using it for travel to bookstore appearances.)
« Last Edit: April 08, 2005, 11:37:42 AM by norroway »
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Tekiel

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Re: Elantris Press Release
« Reply #11 on: April 08, 2005, 06:55:55 PM »
Question:  which will be better for your publicity and sales and stuff - if I buy the book when it first comes out, or preorder it?  Or does it not make a difference either way?
(maybe you've answered this somewhere else already)
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Re: Elantris Press Release
« Reply #12 on: April 08, 2005, 10:49:08 PM »
I think I asked it and if I recall the answer was that it makes no difference.
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EUOL

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Re: Elantris Press Release
« Reply #13 on: April 18, 2005, 08:27:14 PM »
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Re: Elantris Press Release
« Reply #14 on: April 18, 2005, 09:48:33 PM »
Whoa. Publisher's Weekly? You've hit the big time, bub. Good job! (I wouldn't put much stock in Kirkus's reviews lately, though. They claim objectivity, but they have started charging for their reviews. I mean, charging publishers to get their books reviewed. Kinda fishy.)
« Last Edit: April 18, 2005, 09:49:29 PM by norroway »
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