Advertising Mascots

[Fellfrosch]

Characters like the Taco Bell Chihuahua, the Budweiser Frogs, the Noid, or my all-time favorite the "Where's the Beef?" lady. Be it human, animal, or anthropomorphic object, what are your favorite mascots? And don't limit yourself to TV--you can do print-only characters (like Joe Camel) or anything else your heart desires.

I'll start off with a few of my favorites:
"Where's the Beef?"
Bartles and James
Mikey (he hates everything)
Scrubbing bubbles (I keep waiting, but they still haven't cleaned my tub)

And least favorites:
The Dell kid
Anyone who works for Subway
Captain Planet (who may not count, but was designed as an advertisement so I include him)